CibaVision “Dailies”

This clever TV commercial for Ciba (eye care branch of Novartis) mixes live action and CGI to create an upbeat youthful feel. The TV spot is one of two in the “Say It With Your Eyes” series, produced by Francesco Solari at PointProd for Saatchi & Saatchi, featuring Anne Wilde as Voiceover Artist. Directed by Ramon & Pedro